In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who empowers brands strengthen their online presence, achieve top search visibility, and secure coverage on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's career path has been far from traditional. Holding degrees from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, supervising multi-unit teams, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that business as well. Somewhere along the way that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services designed to move the needle for businesses.
His flagship service is press release distribution, publishing more info content across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides high-profile article placements on top-tier media outlets, SEO and local SEO services, authority-boosting backlink services, and PPC advertising.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He treats press releases as a form of strategic input for AI platforms — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about their business. This cutting-edge approach offers brands a competitive edge in an increasingly AI-driven digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's impact stretches much further than client work alone. He hosts two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
On the speaking circuit, Rohde has shared his expertise at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to establish trust, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy provide a strategic advantage.